STUDIO
Marketing for real estate and proptech
Curb appeal for real estate and proptech brands.
We're the team behind Square Footage, the weekday real estate briefing read by 35,000+ people. We build the newsletters, videos, data visuals and launches that make your company look as good as your pitch deck says it is.
35,000+
real estate readers get Square Footage
5x
a week, every weekday morning
1
pipeline, the same one we run for clients
Services
Everything a real estate brand needs to get noticed.
Pricing lives in a conversation, not a brochure.
Newsletter-in-a-Box
Strategy, Beehiiv build, branded template, weekly issues and a referral loop. We ship one every weekday, so yours won't be our first rodeo. Or our first open rate.
Social and Video Engine
Short-form video, reels and LinkedIn and X posts with actual personality. Founders who sound like humans, not like a press release that learned to talk.
Data Visuals and Market Maps
Animated maps, charts and branded market reports built from public data. The kind of thing people screenshot and send to their boss.
Launch and GTM Sprints
Positioning, launch page, launch video, email sequence and partner outreach in a fixed 4 to 6 week sprint. Ribbon-cutting, minus the oversized scissors.
Landing Pages and Growth
High-conversion pages, signup flows and thank-you pages that make people laugh on their way in.
Square Footage Sponsorships
Reach 35,000+ real estate readers with clearly labelled sponsor slots. Ads are ads, news is news, and we never mix the two.
Exhibit A: our own homework
We practice on ourselves. Every single weekday.
Everything below is Briefcase work for Square Footage. Imagine it with your logo and your data.
Branded reports
Market Map reports for investor groups
Audio and cover art
The Square Footage podcast pilot
Landing pages
The briefcase.email subscribe page
Animated data visuals
A US story map in every issue
How it works
Four steps. No 60-slide deck.
01
Intro call
Twenty minutes. You tell us what you sell and who buys it.
02
One-page plan
What we would build, in what order, and why. One page.
03
We build and ship
Writing, design, video and pages, made in-house.
04
Report and refine
What worked, what did not, what we change next.
Who we work with
Built for the people who read us.
Proptech companies, Seed to Series B
Property managers
Lenders
Brokerages
Why Briefcase
Niche on purpose.
Real estate and proptech only
Senior hands on the work
The same pipeline that runs Square Footage daily
Coverage is never for sale. Ads are labelled, news is news.
Fair questions
Before you email us.
Do you only work with real estate?
Yes, real estate and proptech. It is the only market we read every morning, so it is the only one we market.
Can you get us covered in Square Footage?
No, and that is the point. Coverage is never sold. Sponsorships exist, they are clearly labelled, and they sit apart from the news.
Do you do one-off projects?
Yes. Launch sprints run 4 to 6 weeks with a fixed scope.
How fast can you start?
Usually within a couple of weeks of the intro call.
Do you work outside the US?
Yes. We work with US and Canadian firms.
Let's talk shop.
Tell us what you're building. We'll tell you how we'd market it, on one page.
Get in touchNot shopping for an agency? Get Square Footage free, every weekday.
Briefcase is the team behind Square Footage.