Briefcase Studio is a commercial real estate marketing agency for CRE brokerages, investment firms, lenders, and CRE technology companies. We turn market data into newsletters, animated charts, and short videos that investors and tenants actually read. Retainers run $3,000 to $6,000 per month.
Commercial real estate buyers make decisions from data: vacancy, absorption, cap rates, rent growth, debt maturities, construction pipelines. Most CRE firms already have that data in research reports nobody reads past page two.
Our job is to pull the sharpest numbers out and ship them where decision makers already are: inboxes, LinkedIn feeds, and pitch decks. A single well-made chart about office distress or industrial absorption can travel further than a 40-page PDF.
Our CRE clients include brokerages that want to stand out with original research, sponsors and fund managers who need steady investor communication, debt providers selling to CRE borrowers, and CRE tech companies that sell to asset managers and owners.
If your audience includes institutional investors, family offices, or property owners, we can help build a channel they come to trust.
We publish Square Footage, a weekday newsletter covering the top US real estate stories for more than 35,000 readers. Commercial real estate is a big part of that coverage, from office conversions to industrial supply to CMBS delinquencies. We read this news every day, so we do not need a crash course on your market.
Founder Brad Cartier led marketing at Stessa, Hostfully, and FundMore, and has written about real estate investing and finance for years. We pair that background with a production system that turns data into clean visuals fast.
CRE marketing often touches securities and lending rules. We work inside your compliance process, keep claims sourced, and never publish performance figures you have not approved. Every chart cites its source. Accuracy is the brand in this business.
We begin with a short audit of what you already publish and the data you have access to. Then we propose a monthly cadence, often a biweekly newsletter plus four to six charts, and build the templates in month one. From month two, you get a reliable shipping schedule.
Can you use our proprietary data? Yes, and that is usually the best material we have.
Do you write offering memorandums? No. We focus on market content and brand building, not deal documents.
How much does it cost? Most CRE retainers sit between $3,000 and $6,000 per month.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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