Briefcase Guides are plain-English explainers on proptech, DSCR and investor lending, property management, multifamily, and real estate marketing. They are written by the team behind Square Footage, a weekday newsletter of the top US real estate stories with 35,000+ readers, and every guide cites its sources.
What proptech is, who the major companies are, where the money is going, and where AI is actually useful in real estate. Start here if you are new to real estate technology or mapping the market.
How DSCR loans work, what lenders require, how rates are set, and how to compare lenders. These guides are educational, not financial advice. Talk to a licensed lender about your situation.
Marketing plans, digital channels, and operating trends for property managers and apartment operators.
Practical playbooks for email, newsletters, video, SEO, and content in real estate, mortgage, and proptech, drawn from running Square Footage every weekday.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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