Short-Term Rental Marketing Services

Briefcase Studio offers short-term rental marketing for STR software companies, vacation rental managers, and hospitality brands that sell to hosts. Founder Brad Cartier led marketing at Hostfully, so we know this market from the inside. Retainers run $3,000 to $6,000 per month.

The STR market has matured

Short-term rentals went from side hustle to real industry. Hosts and managers now deal with local regulation, rising competition, platform fee changes, and pressure on occupancy in many markets. They want practical advice, and they trust brands that provide it.

Who we help

• STR software: PMS, channel managers, dynamic pricing, guest messaging, and smart locks.

• Vacation rental management companies winning owner contracts.

• Service providers for hosts: cleaning, insurance, financing, and furnishing.

• Lenders offering DSCR loans for short-term rental investors.

What we produce

• Host and manager newsletters with market news and operating tips.

• Guides on regulation, pricing, guest experience, and owner reporting.

• Short videos and animated charts on occupancy and rate trends.

• Launch content for new features, integrations, and partnerships.

Inside experience

At Hostfully, Brad marketed property management software to professional STR managers. That means we understand the operational pain points, the conference circuit, and how STR buyers evaluate tools. Combined with Square Footage, our weekday real estate newsletter with 35,000+ readers, we can tie STR content to the broader housing and rental market.

Short-term rental marketing FAQ

Do you market individual listings? No. We work with companies selling to hosts and managers.

Can you cover regulations? Yes, carefully sourced and dated, since rules change often.

Cost? Most retainers are $3,000 to $6,000 per month.

See all Briefcase Studio services →

Work with Briefcase Studio

Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.