Proptech Consulting: Go-to-Market and Positioning

Briefcase Studio offers proptech consulting for go-to-market strategy, positioning, and marketing planning. You work directly with Brad Cartier, who led marketing at Stessa, Hostfully, and FundMore. Engagements are short and practical: a clear plan your team can execute, or one we execute with you.

When proptech companies call us

• The product works but sales cycles are long and win rates are flat.

• You are moving upmarket or into a new segment, like from small landlords to institutional operators.

• You are launching a new product line and the message is fuzzy.

• Your marketing team is busy but you cannot say which work drives pipeline.

• You raised a round and need a marketing plan the board will believe.

What a consulting engagement covers

Most engagements run four to eight weeks and produce a small set of decisions, not a giant deck.

• Customer interviews to learn why buyers chose you and why others did not.

• Positioning: who you are for, what you replace, and why you win.

• Messaging for each buyer, from owner and operator to CFO and lender.

• Channel plan: which two or three channels to focus on and which to stop.

• 90-day roadmap with owners, budgets, and metrics.

Why operator experience matters

Real estate buyers do not behave like typical software buyers. Many are owners first and software users second. Brad has sold to landlords at Stessa, to short-term rental managers at Hostfully, and to lenders at FundMore. That experience helps us skip theory and focus on what actually changes buying decisions in this industry.

Consulting plus execution

Some clients take the plan and run it in-house. Others roll into a Briefcase Studio retainer, typically $3,000 to $6,000 per month, where we produce the newsletter, video, and data content the plan calls for. Either way, the plan is yours.

A built-in audience for testing

We publish Square Footage, a weekday real estate newsletter with 35,000+ readers. When it is appropriate and clearly labeled, sponsorship and audience research can help validate messaging with real estate professionals quickly. Editorial coverage is never for sale.

Proptech consulting FAQ

Do you do fundraising decks? We help with the market and narrative sections, not financial models.

Is this only for startups? No. We also work with established real estate companies launching tech products.

How is it priced? Consulting is scoped as a fixed project. Reach out with your situation and we will propose a scope.

Proptech marketing agency services →

Work with Briefcase Studio

Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.