Briefcase Studio is a proptech marketing agency that builds newsletters, short-form video, animated data visuals, and launch campaigns for real estate software, lending, and data companies. We are run by a former head of marketing at Stessa, Hostfully, and FundMore, and we publish Square Footage, a weekday real estate newsletter with 35,000+ readers.
Proptech sells into one of the most relationship-driven industries in the economy. Your buyers are landlords, property managers, brokers, lenders, and asset managers. Most of them are skeptical of software, busy, and loyal to whatever spreadsheet already works. Generic SaaS playbooks built for marketing ops teams or developers tend to miss them.
A specialist agency already speaks the language. We know the difference between NOI and cash flow, between a DSCR loan and a conventional mortgage, and between a 200-door operator and a 20,000-unit REIT. That cuts weeks of onboarding and stops the small factual mistakes that make real estate pros stop reading.
Brad Cartier led marketing at Stessa, the landlord finance platform; Hostfully, the short-term rental property management software; and FundMore, the mortgage underwriting technology company. That covers three of the biggest proptech buyer groups: individual investors, rental operators, and lenders.
That background shapes how we plan work. We start from pipeline, not impressions. We ask what your sales team needs to hear in calls, which objections keep showing up, and which channels your best customers came from. Then we build content that moves those numbers.
Square Footage is our own weekday newsletter covering the top 10 US real estate stories. It has more than 35,000 readers. Running it every weekday keeps us close to the news cycle, which means client content can ride timely stories instead of reacting a week late.
It also means we test formats on our own audience first. Chart styles, subject lines, video hooks, and CTAs get proven on Square Footage before we bring them to client work. Square Footage coverage is editorially independent and never sold.
Most clients start on a monthly retainer between $3,000 and $6,000 depending on scope. A typical starting package is a branded newsletter plus a set of charts or short videos each month. Larger retainers add launch support, positioning work, and paid distribution planning.
We work in short cycles. Month one sets the editorial calendar, the visual system, and the metrics we report against. After that, you get a predictable shipping schedule and a monthly review of what worked.
We are not a fit if you need a large paid media team or a full-service creative agency with a 20-person bench. We are a focused studio that ships high-quality content on a schedule.
How fast can you start? Usually within two weeks of a signed scope.
Do you only work with US companies? Our audience and expertise are US real estate focused, but we work with companies anywhere selling into the US market.
Can you work with our in-house team? Yes. Many clients use us as the content and production arm while their team owns demand gen and sales.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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