Briefcase Studio provides real estate content marketing services for companies that sell to the real estate industry. We plan and produce articles, newsletters, video, and data content around one editorial strategy, so every piece builds on the last. Retainers run $3,000 to $6,000 per month.
Real estate professionals can spot generic content in one sentence. Misused terms, recycled stats, and vague advice tell readers the writer does not know the business. Our team reads real estate news every weekday to publish Square Footage, our newsletter for 35,000+ readers, so our content starts from real knowledge of the market.
Buyers increasingly research through search engines and AI assistants. Clear, well-structured content with direct answers, sourced data, and real expertise has the best chance of being found and cited. We write with that in mind: answer first, explain second, cite everything.
Brad Cartier led marketing at Stessa, Hostfully, and FundMore and has written about real estate investing and finance for years. That experience covers landlords, rental operators, and lenders, the core audiences for most real estate B2B content.
How much content per month? It depends on goals, but quality beats volume. A typical retainer is two to four substantial pieces plus repurposed assets.
Do you use AI? We use tools for research and production efficiency, but every piece is written and edited by people who know real estate.
Cost? $3,000 to $6,000 per month for most retainers.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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