Briefcase Studio is a real estate SEO agency for proptech companies, lenders, and operators. We find the searches your buyers make, then write expert, answer-first content that ranks in Google and gets cited by AI assistants. Retainers run $3,000 to $6,000 per month.
Agent SEO is about local listings and home buyer keywords. B2B real estate SEO is about the questions owners, operators, investors, and lenders ask while solving a business problem: how DSCR loans work, how to choose property management software, what proptech means for a portfolio. Volumes are smaller, competition is often lower, and buyer intent is high.
Google's guidance rewards content that shows real experience and expertise, especially on financial topics. Our content is grounded in daily real estate reporting through Square Footage, our weekday newsletter with 35,000+ readers, and founder Brad Cartier's marketing leadership at Stessa, Hostfully, and FundMore. That depth is hard to fake and it shows.
We do not mass-produce city pages with swapped names. Every page we publish has to be useful on its own. That protects your site from quality problems and builds rankings that last.
How long until results? Usually three to six months for meaningful movement on a newer site.
Do you build links? We earn links through data content and PR, not link schemes.
Cost? Most SEO retainers fall between $3,000 and $6,000 per month.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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