Briefcase Studio is a B2B newsletter agency for real estate and proptech brands. We plan, write, design, and grow branded newsletters, using the same system behind Square Footage, our weekday real estate newsletter with 35,000+ readers. Retainers run $3,000 to $6,000 per month.
Most agencies that sell newsletters have never had to grow one. We publish Square Footage every weekday: ten top US real estate stories, charts, and maps, built for busy professionals. Every decision we make for clients, from subject lines to section formats to referral programs, has been tested on our own list first.
Real estate buyers move slowly and decide based on trust. A good newsletter puts your brand in front of them every week, without an ad budget, and gives sales a reason to follow up. It also builds an owned audience that does not depend on algorithm changes.
The catch is that most company newsletters are boring. Product updates and blog roundups do not get opened. A newsletter that teaches the reader something about their market does.
Founder Brad Cartier led marketing at Stessa, Hostfully, and FundMore, and built Square Footage from zero. The studio is small and senior, so the person who plans your newsletter is the person who edits it.
Which platform do you recommend? We use beehiiv for Square Footage, but we work with whatever you have.
How often should we send? Weekly is the sweet spot for most B2B real estate brands.
Cost? Most newsletter retainers fall between $3,000 and $6,000 per month.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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