Briefcase Studio provides real estate email marketing services for proptech companies, lenders, operators, and brokerages: newsletters, nurture sequences, launch emails, and list growth. We run Square Footage, a weekday real estate email with 35,000+ readers, so we know what gets opened in this industry. Retainers run $3,000 to $6,000 per month.
Real estate professionals live in their inbox. Deals, documents, and introductions all arrive by email. That makes email the most direct way to reach owners, investors, brokers, and operators, as long as what you send is worth opening.
Most real estate email programs fall into two traps: generic monthly newsletters nobody reads, or aggressive drip sequences that burn the list. We build programs that avoid both.
An investor with four rentals, a property manager with 800 doors, and a CRE asset manager want different emails. We segment early, write separately for each group when it matters, and keep content tied to what each reader is trying to get done this quarter.
Running our own weekday newsletter taught us a few things. Clear subject lines beat clever ones. One strong chart can carry an issue. Readers reply when you ask a real question. And consistency matters more than any single send. We bring those lessons, and the templates behind them, to client programs.
Founder Brad Cartier led marketing at Stessa, Hostfully, and FundMore, where email was central to acquiring and keeping landlords, rental managers, and lenders. That in-house view keeps our work tied to revenue, not vanity metrics.
Do you buy lists? No. We grow lists with permission, which protects deliverability and your brand.
Can you work in our existing tool? Yes: beehiiv, HubSpot, Mailchimp, Klaviyo, Customer.io and others.
What does it cost? Usually $3,000 to $6,000 per month, depending on volume and segments.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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