Briefcase Studio is a multifamily marketing agency for apartment owners, operators, and the proptech companies that sell to them. We build investor newsletters, operator brand content, short-form video, and rent and supply data visuals. Retainers run $3,000 to $6,000 per month.
Multifamily marketing usually means one of two things. The first is leasing: getting renters to tour and sign. The second is business marketing: raising capital, winning management contracts, recruiting talent, or selling software to operators.
We focus on the second. Leasing is well served by ILS listings and paid search specialists. Business-side marketing for multifamily is underserved, and it is where owned content and newsletters create the most value.
Multifamily has gone through a heavy supply cycle in many Sun Belt markets, higher interest rates, and pressure on valuations. Investors want more communication, not less. Operators who explain what is happening in their markets, with real data, earn trust when others go quiet.
For proptech sellers, operators have also become pickier. They buy from vendors who understand their P&L. Content that speaks to NOI, expense control, and resident retention outperforms generic feature marketing.
Square Footage, our weekday newsletter, covers the top US real estate stories for 35,000+ readers, and multifamily is a regular part of that coverage. Founder Brad Cartier led marketing at Stessa, Hostfully, and FundMore, companies that serve rental investors, operators, and lenders.
That means we already follow the topics your audience follows: supply pipelines, rent trends, insurance costs, and financing conditions.
Most multifamily clients start with a monthly newsletter or investor update, plus a set of charts. We set up the template, editorial calendar, and data sources in month one. From then on, content ships on a fixed schedule with a monthly review.
Do you handle leasing ads? No. We partner with leasing specialists when needed.
Can you work with our IR team? Yes. Investor communication is one of our most common projects.
What does it cost? Usually $3,000 to $6,000 per month.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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