BRIEFCASE STUDIO / SOCIAL AND VIDEO
Briefcase Studio is a real estate social media agency for companies whose buyers are professionals: brokerages recruiting agents, operators and developers courting investors, and proptech companies selling to all of them. We turn real market data and your team's expertise into LinkedIn programs, short-form video, and charts people actually share.
ENGAGEMENT
Retainer, $3K to $6K per month
BEST FOR
Brokerages, developers, operators, and proptech brands
UPDATED
November 9, 2026
Most real estate social content is listing photos and generic quotes. That works poorly when the audience is an asset manager, a lender, a broker-owner, or a regional property manager. They follow accounts that teach them something about the market or their job. We publish every weekday about US real estate in Square Footage, so we know where the useful stories are each week.
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Weekly data posts: charts and animated visuals built from public sources such as Census, Freddie Mac, and NAR releases, branded for your company.
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Executive and founder LinkedIn programs: ghostwritten posts and comments built from short interviews, so leaders sound like themselves.
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Short-form video for LinkedIn, Instagram, YouTube Shorts, and TikTok where your audience is: market explainers, product demos, and behind-the-scenes clips.
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Event coverage for conferences such as CREtech, Inman Connect, and NMHC meetings: pre-event hooks, on-site clips, and recap content.
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Launch campaigns for products, funds, developments, or new markets.
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For most of our clients, LinkedIn carries the most weight because that is where buyers, partners, investors, and recruits spend professional time. Instagram and short video matter more for developers, brokerages recruiting agents, and resident-facing brands. X still carries real estate finance and policy conversations. We pick two or three channels you can sustain rather than spreading thin across all of them.
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Charts travel. A clean visual of rental vacancy by region, mortgage rates over a year, or months of housing supply gives your audience something worth saving and sharing, and it positions your brand as a source. For example, Census reported rental vacancy of 9.2% in the South versus 6.2% in the Northeast in the third quarter of 2026; that comparison is one chart and one sharp caption away from a strong post.
Every number we publish is sourced and linked. We never invent statistics, and we tell you when a dataset is too thin to support a claim.
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Housing-related advertising falls under the Fair Housing Act, and major ad platforms restrict targeting for housing ads. In April 2026 HUD withdrew its 2024 guidance on digital advertising platforms, but the statute itself still prohibits discriminatory housing ads. Mortgage, investment, and securities content carries its own rules. We draft with those limits in mind and route posts through your compliance review where required.
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Week 1: channel audit, competitor review, audience definition, and a content pillar plan.
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Weeks 2 to 3: templates for data posts and video, executive interviews, first month of content approved.
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Monthly: 12 to 30 posts depending on scope, short video, community management guidance, and a report on reach, engagement quality, followers from target accounts, and inbound conversations.
Retainers typically run $3,000 to $6,000 per month depending on volume and video production. We work best with companies of roughly 100 or more staff or well-funded proptech teams that can supply access to leaders and data.
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Data posts
4 to 8 branded charts or animated visuals
Executive posts
8 to 16 ghostwritten LinkedIn posts across one or two leaders
Short video
2 to 6 edited clips
Reporting
Monthly summary of reach, engagement from target accounts, and inbound conversations
Volumes flex with the retainer and with how much raw material your team can provide. We would rather publish fewer strong posts than fill a calendar with filler.
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Brad Cartier, who runs Briefcase Studio, led marketing at Stessa, Hostfully, and FundMore: a rental finance platform, short-term rental property management software, and mortgage underwriting technology. He also writes Square Footage, a free weekday briefing on US real estate news.
That means the person planning your posts reads real estate news every day and understands underwriting, operations, and proptech buying cycles. It shows in the content.
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Do you post listings? Not as a core service. We focus on brand, market, and thought leadership content for companies, not individual listing promotion.
Do you run paid social? We can plan and create paid social creative and coordinate with your media buyer. Our core work is organic content and executive programs.
Can you work with our in-house team? Yes. Many clients keep a coordinator in-house while we handle strategy, writing, design, and video.
TAKEAWAYS
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Social built for professional buyers, not just consumers.
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Sourced data posts that make your brand a reference.
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Leaders who post consistently in their own voice.
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Short video that supports sales and recruiting.
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Monthly reporting on outcomes, not only likes.
SOURCES
Every figure on this page links to the primary or named source we checked on November 9, 2026. Worked examples use round hypothetical numbers and are labeled as such.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Square Footage is the free weekday briefing of the top US real estate stories.