Briefcase Studio helps proptech companies earn attention through PR built on real stories and real data: funding and product announcements, data-driven pitches, founder thought leadership, and launch content. We run our own real estate newsletter, so we know what editors in this space actually cover.
Real estate and proptech reporters get buried in press releases about funding rounds and feature launches. Most of it is ignored. Coverage goes to companies with a story that matters to readers: a trend backed by data, a clear point of view, or a customer outcome that is actually interesting.
We publish Square Footage, a weekday newsletter covering the top US real estate stories for more than 35,000 readers. We see what gets covered, which stories travel, and which pitches are noise. Important: Square Footage coverage is editorially independent. PR clients do not get guaranteed coverage in our newsletter. Paid placements are always labeled as sponsored.
Earned coverage is a spike. Owned channels like a newsletter or video series keep attention going after the spike fades. Most PR clients pair announcements with a Studio retainer, typically $3,000 to $6,000 per month, so every story gets repurposed into content their buyers see for weeks.
Do you guarantee coverage? No honest firm can. We guarantee strong stories and real effort.
Do you work on funding announcements? Yes, that is one of the most common projects.
Who leads it? Founder Brad Cartier, a former marketing lead at Stessa, Hostfully, and FundMore.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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