Our clearest case study is our own: Square Footage, a weekday newsletter covering the top US real estate stories, built by Briefcase to more than 35,000 readers. Client case studies are published here only with client approval and only with verified numbers.
Square Footage started as a simple idea: a fast, smart weekday briefing of the top 10 US real estate stories, with charts and maps, written in a clear voice. We built it with the same editorial and production system we use for client work.
What it shows: a consistent schedule, sharp curation, and strong visuals can build a real estate audience of 35,000+ readers. It also gives us a daily lab for subject lines, formats, and charts that we apply to client programs.
Before founding Briefcase, Brad Cartier led marketing at three real estate technology companies: Stessa, a rental property finance platform; Hostfully, short-term rental property management software; and FundMore, a mortgage underwriting technology company. That work covered landlords, STR managers, and lenders, which is why Briefcase focuses on those markets today.
Most clients start on a $3,000 to $6,000 per month retainer. Tell us what you sell and who you sell to, and we will show you what a first 90 days could look like.
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Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
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