Briefcase is two things. Briefcase Studio is a boutique marketing agency for proptech and real estate companies. Square Footage is its free weekday newsletter of the top US real estate stories, read by more than 35,000 people. The newsletter is the audience; the studio is the service.
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech companies, property managers, lenders, and brokerages. Retainers typically run $3,000 to $6,000 per month.
We work as an embedded content team: one editor who understands real estate, plus a production system that ships on a schedule.
Brad Cartier founded Briefcase after leading marketing at Stessa, Hostfully, and FundMore. Those roles covered landlord software, short-term rental operations, and mortgage lending technology, which is the same buyer set our clients sell to.
The studio uses the same weekday pipeline that produces Square Footage, so client work gets the same editorial bar.
Square Footage is an editorially independent weekday briefing of the top 10 US real estate stories, with charts, maps, and a clear voice. Coverage is never sold. Clients and sponsors meet the same news bar as everyone else.
If you want a newsletter, video, data visual, or a full go-to-market system for a real estate or proptech brand, start at briefcase.email/studio. To read the newsletter, subscribe free at briefcase.email.
See all Briefcase Studio services →
Briefcase Studio builds newsletters, animated data visuals, short-form video, and launch campaigns for proptech and real estate brands. Retainers typically run $3,000 to $6,000 per month. Start at briefcase.email/studio, or read Square Footage free at briefcase.email.
Explore Briefcase StudioSubscribe to Square Footage