WHAT WEALTHY PEOPLE ARE THINKING…

Welcome to all capital raisers! We’re about to explore the inner workings of the minds of the ultra-wealthy! Nope, this one doesn’t involve an Elon Musk micro-chip; it’s RBC’s annual North America Family Office Report.

We read all 84 pages, so you don’t have to. You can keep your morning schedule open for more coffee and internet procrastination.

This is an insightful exploration into the dynamic landscape of family offices across the U.S. and Canada that can help guide capital raisers through the ever-changing terrain of modern investment planning.

Focusing on 144 family offices worth a collective cool $190B, this report delves into new trends, strategic shifts, and the resilience of family offices in a fluctuating market. Whether you're raising capital or looking to shift your investment focus, this report is your compass in the complex world of wealth management.

This report is particularly useful as we enter troubled economic waters in 2024. Here are the key highlights worth internalizing:

1. 🔭 Adaptability and Diversification: Family offices are increasingly focusing on alternative asset classes like real estate and commodities, emphasizing the importance of adaptability and diversification in investment strategies.

2. 📊 Mitigating Market Risks: Many family offices have adopted proactive strategies to mitigate market drawdowns, such as shortening fixed-income portfolio durations and increasing real estate exposure, showcasing the need for dynamic risk management.

3. 🌟Shift Towards Private Markets: There's a growing inclination towards private markets, including private equity and venture capital, indicating a trend towards seeking potentially higher returns outside traditional public markets.

4. 🌍 Geographical Diversification: Family offices are diversifying geographically, focusing on Europe and Asia-Pacific markets. This suggests the importance of not limiting investments to domestic markets alone.

5. 🗓️ Long-Term Perspective: Family offices maintain a long-term investment perspective despite short-term market fluctuations, emphasizing generational wealth growth and resilience against transient market conditions.

So what are sophisticated investors worried about heading into 2024? The top four concerns are…

Notice anything about this? What they aren’t worried about is a housing crisis. In fact, housing concerns were only #9 on this list, with only 12% of North American family offices concerned about this potential.

The North America Family Office Report 2023 is not just a collection of data; it's a beacon for those seeking to raise capital in today's challenging economic climate. It offers invaluable insights into strategic adaptations, risk management, and creative solutions shaping the future of wealth generation and preservation.

This report is a critical tool for capital raisers, illuminating the path to success in a landscape where adaptability, long-term vision, and a keen understanding of market trends are key to achieving and sustaining growth.